Your next Canada Goose coat might be on its second life by the time it gets to you. The Toronto-based, luxury apparel company announced Thursday that it is bringing Generations, a platform allowing consumers to shop for and trade in pre-loved pieces from the brand, to Canada. Pieces available for trade-in or purchase through Generations will range from the company's popular parkas and outdoor vests to snowsuits, snow pants, trench coats and even fleece and knitwear. The program is being launched to further Canada Goose's commitment to sustainability but also cater to the growing number of people seeking second-hand goods, Carrie Baker, the company's president, said. "The resale market is growing like crazy, even faster than just regular commerce, and for us, it really taps into our target demographic," she said. Baker has seen statistics suggesting 80 per cent of consumers under the age of 30 shop for pre-loved goods, but interest in purchasing sec...
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